Everyone knows that online marketing is one of the most powerful tools in any musician’s arsenal. It allows you to reach fans from all over the world and increase the overall number of people who can access your music. With so much of our lives on the internet these days, if you haven’t already begun … Read more
Whether or not you like it, accept it, or have even figured out how to properly use Twitter and Facebook yet, Snapchat is a quickly evolving social app that is a growing marketing opportunity for the music industry in 2016. For those who don’t know, Snapchat is a social app that allows its users to … Read more
If you want to spend more time doing and less time reading, this is going to be your kind of book. This isn’t the kind of cover-to-cover manual on the music business where you have to figure out how to apply vague concepts to your career. No, this is your recipe book for music business … Read more
I find that from everything that I have been studying about artist success, whether it has been from conferences, videos, or books, none of them have really focused or elaborated on the power of the quality of an experience that an artist creates for their fans. From the familiarity of having always been a super … Read more
While going through my inbox today, I received a request from someone asking for help to market their music. The ask started out with a simple note: “I have a few songs I’d like to either submit to labels to shop around to artists and I could really use your help.” I get a number of these … Read more
If you are interested in booking an upcoming tour, please consider our services. We offer a flat-rate, non-exclusive service. Please email info@bookairfare.com and an agent will follow up with you. Note: This is for tour booking only, not for agency/roster booking (year-round). Tours must be a minimum of 10 dates.
This weekend, my first book, How to Get Sponsorships and Endorsements, will be free to download on Amazon.com! Building a relationship with a corporate sponsor is one of the most important things an organization needs to do to achieve its mission. Sponsors can not only provide a source of income, but also increase brand awareness, volunteers, … Read more
When I was 13 years old, I was handed a book: Developing the Leader Within You by John C. Maxwell. It changed my life trajectory. From that moment on, I dedicated myself to reading at least two books or academic journals on leadership per month for the rest of my life. While my “leadership library” has grown … Read more
Musicians Empowered just published their Ultimate Top 100 Music Industry Blogs List: I’m honored that we cut and are among such great companies! You might also notice that I often do guest writing on several others on the list too Thank you to the nearly 36,000 subscribers who helped make this site special. I continue writing … Read more
Perhaps the biggest impact on your live performance is how you approach practices and rehearsals. Many artists use the two terms interchangeably even though there are some differences. Practice is usually what is done individually, it is the work that is prepares someone for a rehearsal. It’s used to improve your technique, musicianship skills, and ability … Read more