It’s no secret that often in the world music, it’s more about “who you know” than what you know. The industry generally favors pre-existing relationships, whether you are looking for a venue, a sponsor, a review on your new album, or a slot at SXSW. Like it or not, networking can make or break an … Read more
Music industry veteran and Renman Music & Business founder, Steve Rennie (aka “Renman“), will return to the CreativeLive stage for the course, “Dream It, Do It: Breaking Into The Music Industry,” on Wednesday, July 2 from 9:00 a.m. – 4:00 p.m. PDT (12:00 p.m. – 7:00 p.m. EDT). During “Dream It, Do It: Breaking Into The Music Industry,” Rennie … Read more
When I was in my MBA program, I often learned more about business from business owners (and running one myself) than the instructor. Usually, the people out in the field have a different perspective than those who are teaching. With the music industry, you have experts who come at it from many different angles: managers, … Read more
This week, I’ll be a guest curator on OPB’s State of Wonder. We’ll be talking about my new upcoming book, Music Business Hacks, and discussing how artists can navigate their career with creativity and passion. Tune in on Saturday – and keep watching this blog for the link to the new book when it is released!
Market segmentation involves breaking down a broad audience into a smaller subset of customers. You can divide along demographics (age, gender, ethnicity, etc.) and/or psychographics (values, lifestyles, interests, etc.). The more that you can segment a market by narrowing it down while still having an audience large enough to offset any investment, the better. Broad … Read more
These days, it seems that there are opportunities to promote your music everywhere you look. Some band services sites like Sonicbids and ReverbNation are full of opportunities that you can submit your music to (though often, that submission requires you to pay a fee). However, it doesn’t always require a submission service, a paid EPK … Read more
It’s easy to fall into the routine of scrolling past terms conditions agreements without thinking much about them. However, they can often affect the future of your music, where it can be released, who controls it, and how it can be distributed. For example, a licensing agreement can change how future revenues are received (or … Read more
Author Zig Ziglar was often as saying, “If you aim at nothing, you’ll hit it every time.” Your music career is no different. Unless you have a target that you are reaching for, you’ll just continue down random pathways hoping to get somewhere. How will you know what successful looks like if you haven’t defined … Read more
Today, I was checking out a Sonicbids EPK that was emailed to me. Much to my surprise, the layout for a Sonicbids artist profile completely changed – there was no quick bio, music player on top, or a useful set of links (press, stage plot, etc.). Instead, I found a Pinterest-like layout with navigational tiles. … Read more
Several Last Stop Booking artists are going to be showcasing at the NACA West Conference this week. Come meet Tyler Stenson, The Adarna, and The Slants! If you are attending, swing by booth 302 or tweet me @SimonTheTam